In this repeat episode, Philip speaks with Alex about how you should approach investors or attempt to raise money from the crowd?  We talk to the founder of Beam and JustPark's Ex-Ceo Alex Stefani about what it took to raise the largest Crowdfunding campaign of its time and to lead JustPark to become a household name. We discuss 1. Tips and tricks to a successful crowdfunding campaign 2. How to make it easier to launch projects when starting out 3. Why focus groups are dangerous and reliable alternatives for collecting data.