Jessica Hershfield, an entrepreneur and the Founder of Just Enough Wines, is constantly growing and transforming her brand. She knows how important it is to stay competitive, regardless of the entrepreneur's industry. Before Just Enough Wines, Jess worked at some prominent tech companies - which has helped her through her entrepreneurial journey. The journey of building a successful brand requires commitment, self-drive, and the courage to go after your dreams despite all the obstacles you face. As a founder, Jessica mentions that you have to wear different hats and take on different responsibilities, especially as you start your business.