Cody Schneider is the Founder & CEO of Graphed, an AI agent for marketing analytics. Graphed plugs into common data sources, manages the data warehouse, and lets marketers chat with their data to generate on-demand visuals—“stacked bar of new vs. total users week over week,” “add a line of best fit,” and similar prompts. It’s built to handle scale (Cody mentions onboarding ~25M rows of Facebook data) and to avoid rate limits and sluggish queries by owning the warehousing layer.
In this episode, Cody outlines a practical path from data sprawl to decisions: skip steep BI learning curves and ticket queues; connect sources and ask in plain English for charts and basic analyses. He also talks about how creative volume now functions as targeting—ship lots of concepts, let algorithms find buyers—and positions Graphed as the way to see what’s working without waiting on a data team. For founders and marketers, it’s a clear primer on turning raw rows into faster feedback loops.
Key Topics Covered:
• What Graphed is: an AI agent for marketing analytics that connects sources, manages the warehouse, and lets you chat to generate charts and basic analyses.
• From tickets to answers: why BI queues and tool learning curves slow teams—and how a chat interface shortens time-to-insight.
• Scale as a requirement: handling large datasets (e.g., ~25M rows of ads data) and avoiding rate limits via a managed warehousing layer.
• Roadmap preview: proactive weekly Slack briefs that summarize what changed and why (future functionality).
• Creative = targeting: in 2025 paid acquisition, high-volume creative acts as the audience filter while algorithms find buyers.
• Stacking S-curves: double down on the working channel, then layer the next before growth plateaus.
• Arbitrage windows: underpriced media (e.g., creator CPMs ≈ $2; low-cost local streaming TV CPMs) and why illiquid channels create edge.
• Unit economics discipline: CAC/ARPU/LTV/payback thinking—losing on month one can be rational if LTV justifies it.
• Validation before build: use ads and landing pages to test demand—even before a product exists.
• Founder ops stack: practical setup (e.g., Stripe Atlas, Mercury, Carta, Fondo) to keep focus on product and sales.
Chapters
(00:00) Introduction to Graphed.com
(02:12) Cody's Journey at Rupa Health
(05:36) Growth Strategies and Metrics
(11:19) Paid Advertising Insights
(15:10) Exploring Programmatic TV Advertising
(18:57) The Vision Behind Graphed.com
(21:57) Building a Financial Stack for Startups
Where to find Cody Schneider:
LinkedIn: https://www.linkedin.com/in/codyxschneider
X: https://x.com/codyschneiderxx
Where to find Graphed:
X: https://x.com/graphed
Website: https://www.graphed.com
Where to find David Phillips:
LinkedIn: https://www.linkedin.com/in/davjphillips
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Fondo — All-in-one accounting for startups: https://fondo.com