Not giving campaigns enough time to succeed, the misconception that operating a purposeful business comes at the expense of reduced profit, impact storytelling, greenwashing, and inauthentic brand values are just some of the things we discuss in this episode. Chase Friedman shares his experience and lessons from transitioning his career in film to running a successful marketing agency for social impact businesses.
About Chase Friedman
Chase Friedman is an impassioned Brand Storyteller + Strategist who believes in the potential for business’s to Do Good AND Do Well. As the Founder of Vanquish Media Group, he has bridged the gap between inspired branded content and digital marketing activation transforming audiences into brand ambassadors.
Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.
His mission continues as a coach and consultant for aspiring business owners and entrepreneurs, is a member of 1% for the Planet and serves on the Board of Advisors for the non-profit Film2Future foundation.
Firing a bad client, under pricing, and scope creep are just some of the things we discuss in this episode. Tune in to hear Jared Brookes share his experience and lessons learned getting his photography business off the ground.
About Jared Brookes
For over 6 years, I've been a content creator in Toronto. I've published work, started with Bars & Restaurants, grew The Porch from 5k to 15k followers, and collaborated with Canon's Creator Class. I've been mentored by Tristan O'Brien & Kayla Rocca, worked with artists like Serena Ryder, Olympians, big brands like Mercedes and Toyota, and YouTubers. I create content for Toronto's third-largest BIA, delved into politics with a 4/4 campaign win record. In my lifetime, my work has generated over 1M Impressions and $500,000 in revenue. From building dioramas to Austin Powers costumes, I've turned creativity into a career. If you're looking for extraordinary work, let's talk.
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
Hiring the wrong people, AI and automation in recruitment, screening candidates, diversity & inclusion and more. Tanya Abbey and I discuss core concepts around attracting, engaging, and retaining the right talent for organizations.
Tanya Abbey is the CEO of Recruitcorp (National and International Permanent Recruitment) and the CEO/Founder of the Candidate and Career Consulting platform Placeme.com.au.
She also volunteers her services as a Small Business Mentor under the Queensland Government’s Mentoring for Growth program and as a Career Mentor for Headspace.
It's become easier than ever to start an eCommerce business. That said, a business that has to manage quality control, inventory, distribution, logistics, all whilst balancing customer satisfaction in an increasingly demanding market isn't without its own unique set of challenges.
Join Irina and I in a discussion about eCommerce mistakes, hear her personal story of starting her first business in China despite no knowledge of the culture and language, and hear what she's learned from her experience working with multiple eCommerce companies and vendors.
About Irina Poddubnaia
Irina is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has over 8 years of experience in eCommerce with its different challenges and obstacles, from running a fulfilment center in China where she was living for over 2 years to launching her own software TrackMage
TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. With TrackMage the customers can track their products on the platform and the system does the upsell and then automatic follow-ups for reviews.
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
Hustle culture means well but is often implemented without the right checks and balances which result in a workplace that's unhealthy and toxic.
Hear Say share her personal experience with burnout, what she's learned about managing stress, and how organizations should approach designing workplace culture to account for stress + burnout.
About Sayata (Say) Gabriel
I help businesses maximize the power of story to inspire action with existing and potential clients. This means more sales and strong customer loyalty—with the people who truly matter.
I'm also passionate about ecology, building strong healthy communities, and empowering people towards wellness.
Step 1: Have a great product/service
Step 2: Sell it
Step 3? Too many businesses end up flopping despite nailing Step 1 & 2. Why? Because they fail to pay proper attention or lack proper financial education.
Tune in for a deep dive with Jacinthe where we discuss topics like: loans vs. line of credit, cashflow, budgeting, debt vs. investor capital, profit margins, and more.
About Jacinthe Koddo
Jacinthe is a Canada-based financial coach, educator, and the founder and CEO of Koddo & Co. As a serial entrepreneur with 6 businesses started, 4 failures, and 2 growing successes, Jacinthe has learned (the hard way!) the ins-and-outs of business finance over the last decade. She is now on a mission to increase financial literacy in, and sustainability of, Canadian service-based businesses, which leads to a positive societal ripple effect in their communities and throughout the world. Jacinthe does this work through group programs, 1:1 financial coaching and Contract CFO services. For more, visit koddoandco.com or follow her on instagram @jacinthekoddo
Given that we're approaching tax season too with the timely release of this episode:
Tax Time Bootcamp for Canadian Sole Proprietors & Corporations-of-One
Feel overwhelmed and anxious about tax time? Join me for this two-part series (Jan 26th & 31st) where you'll learn how to ditch the shoebox and get that sh!t done!
Save your seat now! Details and free registration is here.
It would be remiss to overlook the influence of an entrepreneurs personal life on business outcomes. In this episode, Tai and I discuss some observations and personal experiences around dating, characteristics we value in a good partner, work-life balance/harmony, managing a business amidst starting a family, and how they all intersect with our ability to stay motivated and disciplined in our business.
About Tai Khuong
Tai is the founder of Psych2Go, a global community of over 10million with the mission to advocate for mental health, psychology education, and self improvement.
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss: