Crises are the true litmus tests of a company's resilience and adaptability. They separate the wheat from the chaff, creating a stark division between those who weather the storm and those left floundering in its wake. In the aftermath of a financial crisis, this division is particularly pronounced in the tech industry, setting the stage for a significant shift in the competitive landscape.

In the 14th episode of "Startup: Confidential", we revisit the story of Arbitrary Incidental, a company renowned for its diligent adherence to the "textbook" approach to business. Following their exemplary management of the Covid crisis, they are now "Reaping the Fruits" of their labor, the apt title of our upcoming episode.

In the post-crisis tech market, a clear divide emerges between companies that have weathered the storm robustly, and those that have struggled, rendering them vulnerable to acquisition. This dichotomy reshapes the competitive landscape, allowing strong, well-managed companies like Arbitrary Incidental to seize market share and attract top talent.

Our upcoming episode explores how the management team at Arbitrary Incidental capitalizes on this situation. Their steady-handed navigation through the crisis has positioned them favorably in a market ripe for the picking. As they scoop up clients and welcome new talents, we get a glimpse of the rewards that come from resilience and effective crisis management.

However, the journey is not without its challenges. How does the company maintain its momentum, and what strategies does it employ to attract clients and talents from competitors? What insights can other startups glean from Arbitrary Incidental's experience?

Nimrod Vromen is also the author of Prompting Happiness - a book about the pursuit of happiness in the age of artificial intelligence (now on Amazon).

Jordan is managing partner of Global Upscale, an international marketing and design firm, which produced this series.