Corporate venture capital (CVC) is a growing trend in the world of venture capital, with more and more corporations setting up CVC arms to invest in startups. Unlike traditional venture capital firms, CVCs are backed by established corporations and have access to resources that can help startups grow and succeed. CVC investments differ from traditional venture capital investments in several ways.

One key difference is that CVCs often have different investment goals than traditional VCs, with a focus on strategic investments that can help the corporation's core business. Additionally, CVCs may have different investment criteria, such as investing in startups that are in the same industry or have technologies that can be integrated into the corporation's products or services.

In Episode 6 of "Startup: Confidential," we see Purple Giant, a large US company, setting up a CVC to invest in Israeli startups. The episode provides valuable insights into the world of CVC investments, exploring the tactics and special terms involved in these types of investments, and highlighting the differences between CVC and traditional VC investments.

The episode provides a deep dive into the world of CVC investments, with a focus on the unique terms that are asked for, the challenges and opportunities that come with investing as a corporate venture capitalist. We see how Purple Giant navigates the complex world of CVC investments, and the strategies they employ when investing in promising startups.

Nimrod Vromen is also the author of Prompting Happiness - a book about the pursuit of happiness in the age of artificial intelligence (now on Amazon).

Jordan is managing partner of Global Upscale, an international marketing and design firm, which produced this series.