The world of startups is full of uncertainties and unexpected challenges. Whether it's a sudden change in market conditions or a global force majeure event like the COVID-19 pandemic, startups must be prepared to adapt and respond quickly. In episode 9 of Startup Confidential, we follow the story of Arbitrary Incidental, a company that faced the prospect of the coronavirus pandemic head-on and came out on top.

When faced with a global crisis, many startups panic and make rash decisions. However, Arbitrary Incidental tackled the situation with a calm and strategic approach. They recognized that they couldn't control the situation but were able to create a thorough reaction plan and execute it with precision. This approach allowed them to weather the storm and come out stronger on the other side.

In episode 9, we explore how startups handle global force majeure events in different ways. We delve into the common mistakes that many companies make when reacting too fast and too simplistically. We'll also share the story of how Arbitrary Incidental dealt with the COVID-19 pandemic and provide valuable insights into how startups can prepare for and respond to similar crises in the future.

Nimrod Vromen is also the author of Prompting Happiness - a book about the pursuit of happiness in the age of artificial intelligence (now on Amazon).

Jordan is managing partner of Global Upscale, an international marketing and design firm, which produced this series.