Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias

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Startup Confidential

Dr. James F. Richardson

153 episodes

4 days ago

It’s possible to have strategic premium pricing and a profitable business model. But this is NOT easy. Few founders spend enough time getting their business model right before they hit the gas. This episode explains why there is such a sharp fork in the pricing road and why it matters. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

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Entrepreneurship

Business,

Management

Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias

Startup Confidential

5 minutes

7 months ago

Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias

It’s not uncommon for brands to scale mostly as B2B enterprises with minimal emphasis on sophisticated consumer marketing. When product design carries you that far, it can be easy to overlook the marketing department. Then, when you turn to ask them for acceleration, you realize you do not have the right team at all. Or, even worse, you don’t even believe. For the founders who delay and doubt the power of marketing, please have a listen. Your Host: Dr. James F. Richardson of Premium Gro...