A show that explores the world of founders; their disappointments, their wins, their personal lives, and how they deal with adversity.
Host Yasmeen Turayhi interviews startup founders and entrepreneurs in emerging markets in 1:1 conversations where the audience will learn about some of the biggest lessons these founders learned on their journey from the personal to the professional and share how they keep themselves motivated.
The Middle East was built on the foundation of commerce and sales and the spirit of entrepreneurship pulsates through the veins of the region. These founders have a unique lens about what it takes to build and grow a company in the Middle East and North Africa. Oftentimes, these founders have found ways to deliver on the promise of their product within an early or non-existent ecosystem. In some cases, they had to build both the product and the ecosystem.
Yasmeen Turayhi is a product marketing expert in Silicon Valley and Board member of TechWadi, the leading non-profit organization building bridges between Silicon Valley and the Middle East and North Africa region.
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A show that explores the world of founders; their disappointments, their wins, their personal lives, and how they deal with adversity.
Host Yasmeen Turayhi interviews startup founders and entrepreneurs in emerging markets in 1:1 conversations where the audience will learn about some of the biggest lessons these founders learned on their journey from the personal to the professional and share how they keep themselves motivated.
The Middle East was built on the foundation of commerce and sales and the spirit of entrepreneurship pulsates through the veins of the region. These founders have a unique lens about what it takes to build and grow a company in the Middle East and North Africa. Oftentimes, these founders have found ways to deliver on the promise of their product within an early or non-existent ecosystem. In some cases, they had to build both the product and the ecosystem.
Yasmeen Turayhi is a product marketing expert in Silicon Valley and Board member of TechWadi, the leading non-profit organization building bridges between Silicon Valley and the Middle East and North Africa region.
The journey to scaling a fitness technology app in MENA
Startup Confessionals
4 years ago
The journey to scaling a fitness technology app in MENA
I talk to Tarek Mounir, founder of Enhance Fitness which has already crossed 160 full time employees and is on track to generate $1 million in monthly revenue by September 2021.
Tarek Mounir was Deezer’s CEO for the Middle East, North Africa (MENA) and Turkey. He oversaw Deezer’s P&L and business strategy for the region and sat on the executive management team for Deezer Globally.
Tarek has been investing in startups since 2012, and he’s part of DAI (Dubai Angel Investors) since 2016. He has invested in over 15 startups so far and counting.
In this conversation we talk about:
✅ How Tarek started the idea for Enhance Fitness
✅ His journey to product-market fit, and creating a company that supported the life of his trainers
✅ How he cultivates a relationship with his customers and makes sure their opinions integrate into the product roadmap
✅ How he deals with adversity, while juggling so many different responsibilities
Stay tuned for upcoming episodes with startup founders in the Middle East and North Africa.
Please tag us and tell us what you learned. We’d greatly appreciate a review if you are enjoying these conversations.
لسماع البودكاست ا-ب تغذية على انغامي:
https://hakawati.fm/alef-ba-taghziya
Startup Confessionals
A show that explores the world of founders; their disappointments, their wins, their personal lives, and how they deal with adversity.
Host Yasmeen Turayhi interviews startup founders and entrepreneurs in emerging markets in 1:1 conversations where the audience will learn about some of the biggest lessons these founders learned on their journey from the personal to the professional and share how they keep themselves motivated.
The Middle East was built on the foundation of commerce and sales and the spirit of entrepreneurship pulsates through the veins of the region. These founders have a unique lens about what it takes to build and grow a company in the Middle East and North Africa. Oftentimes, these founders have found ways to deliver on the promise of their product within an early or non-existent ecosystem. In some cases, they had to build both the product and the ecosystem.
Yasmeen Turayhi is a product marketing expert in Silicon Valley and Board member of TechWadi, the leading non-profit organization building bridges between Silicon Valley and the Middle East and North Africa region.
