1. Purpose Is Your Anchor in Uncertain Times When things go wrong—and they will go wrong in business—your purpose is what keeps you from quitting. If you’re building a company just to make money, the moment profits slow down, your motivation dries up. But if your business is rooted in something bigger—helping people, solving a real problem, creating meaningful change—then you’ll find a reason to keep going even when the money isn’t flowing. Purpose is the anchor that holds you st...
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1. Purpose Is Your Anchor in Uncertain Times When things go wrong—and they will go wrong in business—your purpose is what keeps you from quitting. If you’re building a company just to make money, the moment profits slow down, your motivation dries up. But if your business is rooted in something bigger—helping people, solving a real problem, creating meaningful change—then you’ll find a reason to keep going even when the money isn’t flowing. Purpose is the anchor that holds you st...
Startup on a Shoestring: How to Build a Business with Small Amounts of Money and Big Ideas
Startup Business 101
31 minutes
5 months ago
Startup on a Shoestring: How to Build a Business with Small Amounts of Money and Big Ideas
1. Resourcefulness Is More Important Than Resources Most people believe that starting a business requires a hefty bank account—but history and real-world examples tell a different story. What really separates successful entrepreneurs from everyone else is not how much money they start with, but how resourceful they are. Resourcefulness means using what you have to get what you need. It means leaning into creativity, grit, and connections to test and build your idea. Examples lik...
Startup Business 101
1. Purpose Is Your Anchor in Uncertain Times When things go wrong—and they will go wrong in business—your purpose is what keeps you from quitting. If you’re building a company just to make money, the moment profits slow down, your motivation dries up. But if your business is rooted in something bigger—helping people, solving a real problem, creating meaningful change—then you’ll find a reason to keep going even when the money isn’t flowing. Purpose is the anchor that holds you st...
