1. Purpose Is Your Anchor in Uncertain Times When things go wrong—and they will go wrong in business—your purpose is what keeps you from quitting. If you’re building a company just to make money, the moment profits slow down, your motivation dries up. But if your business is rooted in something bigger—helping people, solving a real problem, creating meaningful change—then you’ll find a reason to keep going even when the money isn’t flowing. Purpose is the anchor that holds you st...
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1. Purpose Is Your Anchor in Uncertain Times When things go wrong—and they will go wrong in business—your purpose is what keeps you from quitting. If you’re building a company just to make money, the moment profits slow down, your motivation dries up. But if your business is rooted in something bigger—helping people, solving a real problem, creating meaningful change—then you’ll find a reason to keep going even when the money isn’t flowing. Purpose is the anchor that holds you st...
How to Find Customers and Make Sales When You’re Just Starting Out
Startup Business 101
24 minutes
4 months ago
How to Find Customers and Make Sales When You’re Just Starting Out
How to Find Customers and Make Sales When You’re Just Starting Out Each one is rooted in real-world startup experience and focuses on clarity, momentum, and trust-building. 1. Clarity Beats Complexity: Know Who You’re Talking To and What You’re Offering When you’re starting from scratch, the biggest sales killer is confusion. If people don’t understand exactly what you do, who you serve, and how your product or service helps them, they won’t buy. You don’t need a complic...
Startup Business 101
1. Purpose Is Your Anchor in Uncertain Times When things go wrong—and they will go wrong in business—your purpose is what keeps you from quitting. If you’re building a company just to make money, the moment profits slow down, your motivation dries up. But if your business is rooted in something bigger—helping people, solving a real problem, creating meaningful change—then you’ll find a reason to keep going even when the money isn’t flowing. Purpose is the anchor that holds you st...
