In this episode of Startup Breakdown we discuss Milly going semi-viral on LinkedIn (again), attracting a "new creep” and Caroline shares her frustration with social media, deleting Facebook from her phone due to excessive suggested and political content, prioritising mental well-being over FOMO.
We also discussed Caroline's Jonathan Groff obsession.
In business news we discuss evaluating new product lines or customer segments, with Milly advising a "brand new product" approach, emphasising demand, problem-solving, and alignment with existing strategy before market size. Caroline outlined her initial three client questions: identifying ideal customers, defining messaging and value proposition, and analysing current sales sources to ensure they align with the target audience.
Who are your hosts?
Milly: I'm a serial COO with an MBA from Imperial College London. I'm the ultimate cheerleader for early-stage companies and I've got the knowledge you need to take your brilliant ideas from the drawing board to the board room. I help companies across all industries build simple strategic frameworks to help them grow by focussing on the most important tasks without breaking the bank. If you’re looking for help to fight the overwhelm, communicate with your team, or raise money for your business give me a shout and we can have a free, no-strings Discovery Call over at www.payasyougocoo.com.
Caroline: I’m a marketing strategist and coach with a passion for making marketing simple, effective, and actually fun. I help entrepreneurs and small business owners cut through the noise, get crystal clear on their messaging, and create smarter strategies that actually move the needle. If you’re ready to build a marketing plan that feels good and gets results, you can work with me 1:1 through coaching or join the Smarter Marketing Club, my community packed with training, support, and real-world marketing know-how. Head over to carolinesumners.com to find out more and book a free Discovery Call.
This podcast is expertly edited by James Ede. You can check out his services at Be Heard Productions https://www.beheard.org.uk/