Share prices of PVR and Inox shoot up, thanks to the announcement to open up theaters in September.

Entertainment Industry has taken a heavy beating in the past few months – both economically and on a personal level too.

This was just one side of the coin – on the other side, thanks to the OTT & VOD platforms like Netflix,
Amazon Prime, Hotstar – online streaming has shot up crazily and came to the rescue for boredom through Web Series’. Few of them are quite addictive too..

Coming back to Cinema Halls, it sure is good news that they are (probably) opening up in September; but to what extent the crowd will go to a theater is questionable.

Theaters are already prepping up with discounted ticket prices, offers, etc. But it remains to be seen how profitable will they be.