If Christopher Lier could give three key pieces of advice to SaaS founders planning an exit, they would be:

1. Build a focused product that solves a specific problem
2. Be fully transparent during the acquisition process
3. Never settle for a deal you’re not comfortable with

Christopher is the co-founder of LeadGen App, a form builder optimized for lead generation. What began as a side project between an SEO expert and a developer in the UK quickly evolved into a profitable micro-SaaS. No venture capital. No big team. Just strong SEO, clear systems, and consistent execution.

In this episode, host Andrew Gazdecki talks with Christopher about:

• How to launch and grow a lean SaaS product from scratch
• The importance of SEO, Facebook groups, and direct outreach for acquiring your first users
• What the acquisition process on Acquire.com looks like, from listing to closing
• How documented SOPs and a reliable team streamlined due diligence
• Why selecting the right buyer is about shared vision, not just price

Whether you're bootstrapping, scaling, or preparing to sell a SaaS company, this episode offers actionable insights and hard-earned lessons from someone who’s successfully done it.

Listen now and learn what it really takes to build, grow, and exit a micro-SaaS.

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