JJ Englert didn’t start in SEO. He built Trade Backlinks, a profitable SEO marketplace for buying and selling backlinks safely and transparently.
He launched it lean, listened to user feedback, and kept adding features that mattered: automated link tracking, performance analytics, and verified member checks. The platform became the go-to in its niche.
When the excitement to keep building faded, JJ prepared for a clean exit. Organized financials, documented processes, and a business that ran without him meant buyers could move fast.
He listed on Acquire.com. Verified buyers, streamlined communication, and a short due diligence window led to a fast, fair deal, fully on his terms.
In this episode, JJ shares:
How early preparation made the sale easier
Why losing passion can be the right signal to sell
3 lessons from JJ’s exit:
Whether you’re building to keep or selling to move on, JJ’s story shows that preparation, clarity, and timing make all the difference.
Follow JJ's Journey: