<p>Ever wondered what a social media manager <em>actually</em> does all day? Spoiler: it’s not just snapping cute photos and adding trendy hashtags. In this episode, we’re diving into the real, behind-the-scenes work of a social media manager—from strategy and storytelling to analytics and SEO.</p><p>We’ll break down:</p><ul><li><p>The 5 essential skill sets every social media manager needs</p></li><li><p>Why video editing and content scheduling are non-negotiables</p></li><li><p>How soft skills like communication and adaptability set you apart</p></li><li><p>The reality of an oversaturated job market—and how to stand out anyway</p></li></ul><p>Whether you’re considering a career in social, hiring for the role, or just curious about what happens beyond the feed, this episode is your no-fluff guide to what it takes to thrive in the field.</p><p>I’m Laurelyn Ponder, and this is <em>Starting Social</em>—where we talk all things strategy, branding, and social media from the lens of someone actually working in it.</p><p>🎙️ New episodes every week. Don’t forget to follow and leave a review!</p>