Starting Small, is a podcast hosted by young entrepreneur Cameron Nagle. Tune in, as Cameron interviews CEO‘s, founders, and entrepreneurs, discussing the stories on how their organizations and businesses were created from the ground up.
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Starting Small, is a podcast hosted by young entrepreneur Cameron Nagle. Tune in, as Cameron interviews CEO‘s, founders, and entrepreneurs, discussing the stories on how their organizations and businesses were created from the ground up.
Michael Fisher was making gummy worms in his kitchen during COVID when he realized candy hadn’t been reimagined for today’s consumer. With no food science background, he started experimenting—less sugar, no artificial dyes, and all the nostalgia of sour gummies. That tinkering turned into Rotten, a candy brand with its own world, characters, and cult following.
From a Kickstarter launch in 2023 to landing in retailers like Foxtrot and Hy-Vee within months, Rotten has grown fast by pairing bold branding with better-for-you candy that doesn’t compromise on taste. In this episode, Michael shares how he built Rotten from scratch, why brand world-building matters in CPG, and what the future of candy looks like when it’s fun and functional.
Make sure to check out Rotten at: https://eatrotten.com/
Check out my new book on Amazon: https://amzn.to/4kRKGTX
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Starting Small
Starting Small, is a podcast hosted by young entrepreneur Cameron Nagle. Tune in, as Cameron interviews CEO‘s, founders, and entrepreneurs, discussing the stories on how their organizations and businesses were created from the ground up.
