Have a marketing question? Text it here! Your activity calendar says a lot more about your community than you think. (And no! Bingo three times a week doesn’t count as personalized.) If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone. Because let’s be honest, you can’t market your way out of a dull experience. So... what’s the cost of a disengaged resident? 👉 Low morale 👉 Faster decline 👉 Negative reviews 👉 And worst...
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Have a marketing question? Text it here! Your activity calendar says a lot more about your community than you think. (And no! Bingo three times a week doesn’t count as personalized.) If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone. Because let’s be honest, you can’t market your way out of a dull experience. So... what’s the cost of a disengaged resident? 👉 Low morale 👉 Faster decline 👉 Negative reviews 👉 And worst...
How To Connect And Build Trust With Families - Parts 1 & 2
Start With Occupancy
27 minutes
2 years ago
How To Connect And Build Trust With Families - Parts 1 & 2
Have a marketing question? Text it here!#7 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"The three-part series will review the method, the execution, and the follow up.All three components will get yo...
Start With Occupancy
Have a marketing question? Text it here! Your activity calendar says a lot more about your community than you think. (And no! Bingo three times a week doesn’t count as personalized.) If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone. Because let’s be honest, you can’t market your way out of a dull experience. So... what’s the cost of a disengaged resident? 👉 Low morale 👉 Faster decline 👉 Negative reviews 👉 And worst...
