Start up Mistakes: The Worst Ones & How to Avoid Them

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Start-up marketing stories: The Marketing Hustle

Lottie Unwin

77 episodes

2 days ago

This is the podcast you didn’t know you needed. Tune in to hear unfiltered stories from bold brands on how they do their marketing…. Plus what it takes to survive, AND thrive in startup life. I’ve been obsessed with getting to the real stories behind brand building my whole career - so tune in every fortnight to hear from leaders of brands you wish you worked for. If you love the pod, please subscribe and leave us a review, it means more than you know. Episodes drop every fortnight 🎙️

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Start up Mistakes: The Worst Ones & How to Avoid Them - Episode 1

Start-up marketing stories: The Marketing Hustle

21 minutes 55 seconds

8 months ago

Start up Mistakes: The Worst Ones & How to Avoid Them - Episode 1

Welcome to the debut episode of "The Marketing Hustle Hot Takes," where we ditch the fluff and dive straight into the juicy, unfiltered conversations setting the marketing world ablaze.

Hosted by the dynamic duo, Lottie Unwin and James Hickson, we serve up bold insights and candid advice for startups and seasoned brands alike.

Whether you're side-stepping marketing missteps or juicing up your content strategy, we're here to light your path with a dash of wit and wisdom.

Lottie here! This week’s episode is one I’ve been itching to record because startup mistakes are everywhere - and we’ve seen them all.

When I asked what topics you wanted to hear, so many of you said: the biggest mistakes founders make and how to avoid them. So here we are.

Now, let me tell you, narrowing this list down was no easy task. Between James and myself, we’ve worked with countless brands, and we’ve seen startups crash and burn over the same avoidable pitfalls.

From wasting money on ads too soon to trying to do everything yourself - in this episode, we’re breaking it all down. So, if you’re thinking about launching a business, already knee-deep in startup life, or just curious about what not to do when growing a brand, this episode is for you.

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Lottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.

James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about.

The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at Stickybeak.co/marketinghustle

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