Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works

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Start-up marketing stories: The Marketing Hustle

Lottie Unwin

77 episodes

2 days ago

This is the podcast you didn’t know you needed. Tune in to hear unfiltered stories from bold brands on how they do their marketing…. Plus what it takes to survive, AND thrive in startup life. I’ve been obsessed with getting to the real stories behind brand building my whole career - so tune in every fortnight to hear from leaders of brands you wish you worked for. If you love the pod, please subscribe and leave us a review, it means more than you know. Episodes drop every fortnight 🎙️

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Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69

Start-up marketing stories: The Marketing Hustle

59 minutes 51 seconds

3 weeks ago

Inside Proper Snacks: How their CMO Built a Creative Culture That Actually Works - Ep 69

What does it take to build a creative culture that lasts? CMO Sandie Dilger shares how Proper turned culture into a commercial advantage - from lunch-table rituals to balloon-filled pitch decks.

Welcome to the Marketing Hustle - a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.

In this episode, Sandie lifts the lid on Proper Snacks’ iconic creative culture. From theatrical trade pitches to free vegetarian lunches that bring everyone together, every detail is designed to spark creativity and connection.

We explore what it really takes to scale culture without losing what makes it special and how creative leadership can be your biggest competitive advantage.