Oddbox has rescued over 60 million kilos of wonky fruit and veg, but their real story is one of brand, mission and heart. Former CMO Gaston Tourn reveals how Oddbox scaled purpose without losing soul and why doing good doesn’t mean growing slow.
Welcome to the Marketing Hustle - a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.
In this episode, Gaston Tourn, former CMO of Oddbox, takes us inside one of the UK’s most beloved mission-led brands. From scrappy startup to national household name, Oddbox didn’t just sell boxes of veg - they sold a movement against food waste.
Gaston opens up about the realities of growing a purpose-driven brand: how to scale a mission, stay authentic and make sustainability commercially powerful. He also shares lessons on leadership, creativity and what it really means to be a marketer who wants to make a difference.
Expect insights on:
How Oddbox built a brand that people root for (pun intended)
Turning mission into measurable impact
The emotional side of leadership in fast-growth teams
What purpose-led marketing looks like in the age of AI
It’s inspiring, practical and surprisingly honest - a must-listen for anyone building a brand that wants to do good and do well.