Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.
This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.
Start listening and subscribe now
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Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.
This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.
Start listening and subscribe now
EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan
Start Scale Succeed
44 minutes
4 months ago
EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan
When should I start talking about my brand on socials? How soon should I build a community?
These are questions I'm often asked by brands that are starting and in EP 193 I'm chatting with Heather Chan co-founder of new brand Moonbow (where Traditional Chinese Medicine meets modern skincare)
The brand launched in March 2025 and the founders Heather & Dr. Felice Chan have been building the brand in public for the last 18 months.
. In this episode Heather shares her insights into
Building a skincare brand from scratch
Importance of founder visibility on social media and how to get comfortable with it.
Market research and identifying white space
Funding and financial planning for startups
Leveraging education in brand marketing
Using micro influencers to grow the brand
Challenges and learnings from launch phase
Strategic product and retail growth decisions
#traditionalchinesemedicine #heatherchan #felicechan #startscalesucceed #businesspodcast #skincarefounderstory #podcast
https://moonbowskin.com/
https://www.instagram.com/moonbow_skin/https://www.instagram.com/_heatherjchan_/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
https://runwaytoresults.com/
https://neondigitalclicks.co.uk/
Start Scale Succeed
Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.
This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.
Start listening and subscribe now
