If you’re reading this, either you are launching a social media network, or you are looking for ways to increase your viewership. Both require the same amount of effort and technique. The first thing you need to do is decide who your audience is and learn everything about them; their movie preferences, where the work, dine and socialize, what type of cars they drive, who they love and why they’d be interested in what you have to say. This requires research, so don’t rest on your laurels. Get to work!