EP49: {Rohan Bhargava, Co-Founder of CashKaro}
I speak with Rohan on building a business offering cashbacks that works with over 1500+ e-commerce websites. Famously, Cashkaro is a Ratan Tata backed startup. Rohan shares why he & his wife Swati gave up lucrative jobs in finance, moved back to India from London in the early days of starting up, how affiliate businesses operate and a lot more on this extremely intriguing conversation!
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As a category leader, CashKaro has made cashbacks an attractive way to save money for online shoppers, while offering marketers a high ROI acquisition and retention channel. Other Cashkaro properties includes Pouring Pounds, one of largest player in the UK, and Earnkaro which enables its users become entrepreneurs to make some additional cash by sharing deals.
CashKaro is India’s largest Cashback & Coupons site. The only venture capital backed Cashback site, funded by Kalaari Capital and Mr. Ratan Tata. More recently received $10 M in a Series B funding round led by Korea Investment Partners (KIP).
Hope you enjoy another S&S special. Have a listen, share feedback and share the episode!
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- V ( @varunvummidi )
Timeline:
1:00 - Introduction to Cashkaro & starting up
09:07 - The Cashkaro journey
12:45 - Convincing the wife to join the journey
15:40 - Starting off as a B2B service
19:21 - Transitioning Cashkaro to the Indian audience in 2014
23:15 - Raising money for Cashkaro & moving to India from London
26:24 - How has affiliate marketing budgets have changed since 2015
31:15 - Choosing Affiliate marketing vs Performance marketing
34:43 - Does affiliate marketing cannibalise an existing user?
36:00 - Can you build a moat in with cashbacks
41:40 - Launching Earnkaro - enticing entrepreneurs
47:03 - Biggest challenge of building CK
49:20 - What’s the future for deals platforms?