Facing a Crisis with Principles

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Stanford Innovation Lab

Stanford eCorner

32 episodes

8 months ago

Stanford Innovation Lab, produced by the Stanford Technology Ventures Program (STVP), brings you conversations on the leading edge of entrepreneurship, featuring Stanford faculty and other experts on strategy, creativity, technology and smart growth.

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Education

Business

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Facing a Crisis with Principles

Stanford Innovation Lab

27 minutes 29 seconds

5 years ago

Facing a Crisis with Principles

In the first episode of our “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers speaks with Stanford lecturer Jack Fuchs and Jazz Pharmaceuticals CEO Bruce Cozadd about how strong principles can help a leader navigate a crisis. Fuchs discusses his “Principled Entrepreneurial Decisions” course, and Cozadd walks through a case study he first presented in that class, focusing on how he leaned on his principles when his company hit a wall during the 2008 economic crash.