During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion.

0:00 Intro

1:12 Introducing Tommie

3:35 Designing logo

7:00 Leveraging LinkedIn

9:30 Overcoming self-doubt

10:30 Planning quarterly content

12:50 LinkedIn Strategy

14:46 Tools

16:55 Accountability groups

17:50 Templating and batching content

19:36 Value of consistent strategy

22:50 Tips on growth mindset

24:30 Outro

Tommie Deaner

https://www.linkedin.com/in/tommiedeaner

https://www.tobuadvisors.com/

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

sarah@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory