Colleen McKenna + Jonathan Oleisky

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STANDOUT on LinkedIn

Colleen McKenna

67 episodes

4 days ago

STANDOUT on LinkedIn: in:dispensable truths, tools, and tips is a podcast focused on bringing our LinkedIn expertise and experience to listeners. For over 10 years, we have enabled professionals in reaching their career and business goals on LinkedIn, helping them show up, grow their sales pipeline, and land a new career. Listen to develop and increase your Significance over Time with Authenticity, Networking, Dedication, Open-mindedness, Understanding, and Tenacity on LinkedIn, and unlock new opportunities on LinkedIn you never imagined possible.

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All content for STANDOUT on LinkedIn is the property of Colleen McKenna and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Careers

Business

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Colleen McKenna + Jonathan Oleisky

STANDOUT on LinkedIn

47 minutes 52 seconds

3 years ago

Colleen McKenna + Jonathan Oleisky

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.

0:00 Introductions

1:12 Jonathan’s background

5:50 Ten years of Kalix

9:05 Social platforms and billboards

17:06 Paid campaigns, authentic

20:10 Invest in market research

22:10 Reputation

26:00 Search engines and algorithms

28:36 Is LinkedIn becoming Facebook?

35:25 Closed network

37:14 Security and hackers

44:22 Key takeaways

45:06 LinkedIn success story

47:15 Outro

Jonathan Oleisky

linkedin.com/in/jonathanoleisky

http://www.kalixmarketing.com

Twitter @joleisky

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

colleen@interoadvisory.com