Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
Brad Powell
209 episodes
4 days ago
What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it. In this candid, mindset-shifting episode: Why your packed calendar is actually a goldm...
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What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it. In this candid, mindset-shifting episode: Why your packed calendar is actually a goldm...
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
14 minutes
6 months ago
188. Capitalize on Your Competitors' Blind Spots
What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy. You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusin...
Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it. In this candid, mindset-shifting episode: Why your packed calendar is actually a goldm...
