We are back with episode 14 of this season. OMG, episode 14. 2023 went pretty fast! In this episode, we are doing a deep dive into Natural Language Processing in the intro, and we're discussing different use cases of NLP and how it can benefit experimentation and data activation programs. We also had Timo Dechau over and are talking about event tracking! Timo will review different strategies to ensure you work with well-defined events and proper data collection. We are also discussing the limitations and caveats of all these approaches. If you enjoyed this episode, don't forget to subscribe and show some love.