In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply with data to improve effectiveness. Aaaand she will share some really good tricks for how to get more out of tracking and analysing how users consume content on a website.