We’re back from summer break with a suitcase full of rants: from Google’s AI Overviews and the absurd death-of-SEO/CRO discourse to the Shopify + ChatGPT overreactions and the ongoing collapse of attention spans. We call out the engagement-bait apocalypse on LinkedIn, the myth of LLM “reasoning,” and why boring truths never make headlines. Then we shift gears to Apple’s vague Safari privacy update and how a single line in a press release sent the adtech world spiraling into “UTMs are dead” chaos—before anyone even tested the beta. Plus, special guest Tim Ceuppens, joins us to unpack data storytelling, analyst-stakeholder dysfunction, and what Pixar can teach you about presenting insights that actually land. Welcome back to Standard Deviation Podcast.