In this episode, Myles Younger from U of Digital joins us to explore challenges and the future of ad tech. We discuss industry consolidation by major players like Google, Amazon, Facebook, and Meta, emphasizing the need for regulations to ensure fair competition. Privacy regulations, especially the phasing out of third-party cookies, raise concerns, leading to discussions about regulatory solutions and their impact on advertisers. We stress the importance of strategic insights in areas like CTV, identity, analytics, measurement, and privacy. The conversation concludes with the necessity of industry-wide standards and potential government involvement in shaping ad tech's future.