In today’s episode, Simo and I kick things off with a discussion about how these topics related to GA4, consent mode, etc, dominate our industry conversations making us miss other things that are happening in our space that are either more relevant or useful than GA4 rants. We're also joined by the fantastic Jill Quick, an expert in analytics consulting and training. Jill shares her bespoke approach to digital analytics training, ensuring that it aligns perfectly with client needs and truly addresses the real-world challenges marketers face today. If you enjoyed this episode, don't forget to subscribe or show some love!