In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina. We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms. Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024!