In this episode of Standard Deviation, Juliana and Simo finally sit down with Dave Cain, Head of Digital Marketing at Euro Car Parts, after months of scheduling chaos and flu-induced delays. What starts with parental war stories and Gen Alpha slang quickly shifts into the deep end: Google’s communication failures, the agency/in-house tension, AI’s limitations in emotional resonance, and the underrated power of musical precision. This is the first time the pod features an in-house leader, and Dave delivers — mixing empathy, strategic rigor, and no-BS takes on vendor relationships and team dynamics. Oh, and yes, Clapton vs. Mayer gets debated too.