Melissa Goldstein and Natalia Rachlin are the founders and editors of Mother Tongue magazine, which presents a distinctly grown-up picture of motherhood. Disillusioned by the type of media that was presented to them as mothers, they began, "to poke holes in all the things that exist or have existed historically in this space. Why do they look a certain way and speak a certain way that just doesn't connect to us personally? And surely we can't be the only ones." In this episode they speak about the process of defining a new picture of motherhood, and building a sustainable business out of that initial disillusionment.
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Melissa Goldstein and Natalia Rachlin are the founders and editors of Mother Tongue magazine, which presents a distinctly grown-up picture of motherhood. Disillusioned by the type of media that was presented to them as mothers, they began, "to poke holes in all the things that exist or have existed historically in this space. Why do they look a certain way and speak a certain way that just doesn't connect to us personally? And surely we can't be the only ones." In this episode they speak about the process of defining a new picture of motherhood, and building a sustainable business out of that initial disillusionment.
Recorded at the Indie Publisher Summer Forum in Amsterdam, this episode features a panel discussion on the role of branding in independent magazines. Featuring Damian Bradfield from WeTransfer and Fupe, Megan Wray Schertler from In Real Life Media, and Peter Kormanyos from Purgatory Sandwich, it begins with the question of what branding is, and how small, print magazines can use it to punch above their weight.
Stack Magazines
Melissa Goldstein and Natalia Rachlin are the founders and editors of Mother Tongue magazine, which presents a distinctly grown-up picture of motherhood. Disillusioned by the type of media that was presented to them as mothers, they began, "to poke holes in all the things that exist or have existed historically in this space. Why do they look a certain way and speak a certain way that just doesn't connect to us personally? And surely we can't be the only ones." In this episode they speak about the process of defining a new picture of motherhood, and building a sustainable business out of that initial disillusionment.
