In this episode, we sit down with Dirie, the founder of D’s Kitchen — one of the first Somali-owned fast food franchises in the UK. With zero prior experience in the food industry, Dirie took a bold leap of faith, turning a simple idea into a thriving business that’s now a trusted name in the community.But for Dirie, it was never just about the food. His mission has always been rooted in community upliftment and creating opportunities for others. From mentoring young people to supporting local causes, Dirie uses his platform to give back in meaningful ways — showing that business can be both successful and socially impactful.We dive into: • The real story behind starting a food franchise with no experience • The mindset it takes to bet on yourself and win • Community leadership, legacy-building, and why people matter more than profit • What it means to stay authentic while navigating business challengesAn honest, motivational conversation with a man building more than a brand — he’s building a movement.