Moderator: Steve Heiner Panelists: George Pyne, Carolyn Tisch Blodgett, Mitch Lasky Sports investing has expanded far beyond traditional team ownership, with capital now pouring into areas such as sports technology, media rights, betting, athlete-backed ventures, and emerging leagues. This panel will explore how the smartest money in sports is being allocated and what factors investors consider when evaluating these non-traditional assets. Are these emerging opportunities a passing trend, or do they represent the future of sports investment?