Why XR Solutions Should Be Lead By Strategy, Not Tech | Squeezing the Juice with Anna Burke

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Squeezing the Juice

JUICE Immersive

10 episodes

2 days ago

Conversations with the XR industry's greatest trailblazers, evangelists, adopters, and disruptors to shine a light on the most powerful applications of this technology. CONNECT WITH JUICE IMMERSIVE 💻 Website - https://juiceimmersive.com 👥 Linkedin - https://www.linkedin.com/company/juice-immersive 🎥 YouTube Channel - https://www.youtube.com/@juiceimmersive3592 🐦 X - https://twitter.com/juiceimmersive 📸 Instagram - https://www.instagram.com/juiceimmersive CREDITS Host: Owen Cotterell Producer: Jon Bradley Music: Dom Champion

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Why XR Solutions Should Be Lead By Strategy, Not Tech | Squeezing the Juice with Anna Burke

Squeezing the Juice

37 minutes 58 seconds

8 months ago

Why XR Solutions Should Be Lead By Strategy, Not Tech | Squeezing the Juice with Anna Burke

Is VR really the best choice for your business?

In this episode of Squeezing the Juice, we sit down with Anna Burke, Director of Animated Technologies, to talk about how businesses should approach immersive projects with strategy first, tech second. Anna shares real-world insights on:

- Why a VR experience isn’t always the best medium

- How to choose between VR, AR, or animation based on your audience

- The biggest mistakes companies make when adopting immersive tech

- How a Welsh-language VR app for kids turned into a game-changer

CONNECT WITH ANNA

https://www.animatedtechnologies.co.uk/

https://www.linkedin.com/in/annaburke82/

CONNECT WITH JUICE IMMERSIVE

💻 Website - https://juiceimmersive.com

👥 Linkedin - https://www.linkedin.com/company/juice-immersive

🎥 YouTube Channel - https://www.youtube.com/@juiceimmersive3592

🐦 X - https://twitter.com/juiceimmersive

📸 Instagram - https://www.instagram.com/juiceimmersive

CREDITS

Host: Owen Cotterell - https://www.linkedin.com/in/owencotterell

Producer: Jon Bradley - https://www.linkedin.com/in/jonpaulbradley

Music: Dom Champion - https://www.linkedin.com/in/dominic-champion-865750b9