Chessie chats with prolific author Mike Michalowicz about his seminal books Profit First and The Pumpkin Plan. Mike also shares some invaluable advice on the importance of low cost testing and iteration in your marketing strategy. Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate. Find out more about Mike at: https://mikemichalowicz.com/
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