Join us in this illuminating episode of the Spotlight Podcast as we sit down with Professor Xiao Ma, a distinguished thought leader and educator in entrepreneurship, business transformation, and the digital economy. Currently, the Director of the Centre for Business and Industry Transformation at NBS (Nottingham Trent University), Professor Ma has a remarkable journey, from spinning off research into ventures five times in Europe and Asia, leading the WMG Accelerator at the University of Warwick to curate a research centre that educates future leaders, helps to build their ventures, then works with them to address emerging industry challenges. In this engaging conversation, we delve into his early influences, career highlights, and impactful research areas, exploring topics ranging from B2B platforms to the transformative methodologies shaping the future of businesses. Professor Ma shares his insights on the intersection of academia and industry, his teaching philosophy, and the challenges and memorable moments that have shaped his remarkable career. Whether you're a student, entrepreneur, or simply curious about the evolving landscape of business and technology, this episode offers a unique opportunity to gain valuable perspectives from a trailblazer in the field. Take advantage of this insightful discussion with Professor Xiao Ma, where we explore the frontiers of entrepreneurship and digital innovation. Subscribe now for more inspiring conversations in our Spotlight Series! 🎙About us: The mission of this regional educational podcast is to shine a light on the brilliant careers of students, entrepreneurs, researchers and inventors who create great things in the silence of their homes, away from the public eye. The goal of the Spotlight Podcast is cross-border cooperation and creating a platform for networking and strategic cooperation in all scientific fields. Also, with academic upgrading and international experience, we slowly and shyly start the topics of personal and professional development, encouraging proactivity and entrepreneurial spirit. In March 2022. we recorded the first episode, and since then, fortunately for us, with enthusiasm and satisfaction, we have only known success. The host, videographer, editor and executive producer is Janko Skuletic, who, after a ten-year career in the field of investments and cooperation with investors from the United Arab Emirates and the Middle East, as well as a career in banking, decided to dedicate himself to education and today is one of the leading agents for student mobility in the Western Balkans region.