Ep 21: Scaling CS through Partnership with Paul Abdool and Franz Schrepf

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Spotlight by CS in Focus

CS In Focus

33 episodes

1 week ago

Driving Success Across GTM with Customer-Centric Collaboration. We're opening the dialogue across the entire go-to-market (GTM) strategy to ensure that Customer Success is at the heart of everything we do. This podcast is dedicated to empowering Customer Success (CS) professionals by fostering a vibrant community that goes beyond the basics.

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Ep 21: Scaling CS through Partnership with Paul Abdool and Franz Schrepf

Spotlight by CS in Focus

52 minutes 36 seconds

8 months ago

Ep 21: Scaling CS through Partnership with Paul Abdool and Franz Schrepf

In this episode of Spotlight LinkedIn Live, Emma Lo sits down with Paul Abdool and Franz-Josef Schrepf, two powerhouse partnership leaders, to uncover what truly drives successful partner ecosystems in B2B SaaS.

🎯 What you’ll learn:

The 5 layers of partnerships—from brand deals to strategic alliances
The 4C’s framework to evaluate partnership fit
How Customer Success + Partnerships create a winning GTM motion
Why channel conflicts happen (and how to prevent them)
The future of partner-led growth in SaaS

💡 Pro Tip: If your partnership program isn’t driving revenue, you’re missing the point. Learn how to align partnerships with real business outcomes.

Read more in Franz's "The Book on Partnerships" on Amazon