Tyler Lessard discussed the importance of authenticity in marketing and the role of customer stories. He emphasized the need for individuals to create and share videos, and how AI can enhance authenticity and scale human communication.

Takeaways

• Focus on becoming your audience's favorite follow by providing high-resonance content that they care about.
• Craft messages that are authentic, relatable, and put the audience's needs and expectations first.
• Embrace the outside-in approach by understanding your audience and meeting them where they are.
• Utilize customer stories to showcase the impact of your product or service and create emotional connections with your audience.
• Embrace authenticity in marketing and leverage video and social media to engage and resonate with your audience.
• Explore the potential of AI in video content creation to make video production more accessible and efficient.

Tyler Lessard: https://www.linkedin.com/in/tylerlessard/

Pavilion Elevate AKO: https://events.joinpavilion.com/ELEVATE-AKO (Watch Tyler's session)

Selective Attention Test By Daniel Simons and Christopher Chabris: https://www.youtube.com/watch?v=vJG698U2Mvo