Criação da W+K London. Produção da Wave Recording Studios.

Sem trilha. Sem efeitos sonoros. Sem assinatura. Só um locutor brilhante e um texto impecável. Ou melhor, três textos impecáveis.

OBLONGER

Do we think that height equals wisdom? No? Then why do we stop asking questions, once we've grown up? 

Honda like asking questions: What's that for? What's this for? What if it were smaller? Taller? Thicker? Quicker? Oblonger?

And our favourite question of all: Is that the best you can do?

The thing is when your whole philosophy is based on the power of dreams, you can help it. You never satisfy. 

So while we're always be as questioning as the children we once were, the one thing you'd never hear Honda ask is: Are we there yet?

DOODLE

Are you a doodler? Do you? Doodle? Honda doodled. 

You can't believe in the power of dreams and not be doodlers: envelopes, menus, the margins of financial spreadsheets, in the middle of an NGM. Nothing and nowhere is sacren. Well, you'll never know when you gonna have a good idea, do you? Or for that matter, when it's going to have you? There's still, of course, the small task of making that doodle a reality. Of having the determination to turned into a living, breathing, working thing. But if you ask Honda, there's no point being a doodler, if you're not a doer.  

BIG GRIN

Would you buy a car from a man, with a big toothy grin, who's said to believe in the power of dreams? Probably not. But what if that man was also the president of a really big company?

Yet, the kind of president who refuses to have a personal parking space. And encourages his employees to have ideas rather than make money. An important man with a common touch. Who wore a duty overall instead of a fancy suit. A man who, as if he was alive today, would be horrified that we're talking about the past, instead of getting excited about the future. A wise man once said: the day I'd stop dreaming is the day I die. His name was Soichiro Honda.