Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues

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Sports Tech Feed

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128 episodes

2 days ago

The Global Sports Technology Podcast delivering you in-depth interviews with the greatest minds in sports tech and innovation. Hosted by Thomas Alomes and presented by STWS - a global leader in sports technology advisory, knowledge and insights. https://sportstechfeed.substack.com/

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Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues

Sports Tech Feed

29 minutes 10 seconds

2 years ago

Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues

Matt Gardner is Vice President, Innovation & Digital Strategy for the NHL’s St. Louis Blues, Enterprise Center, and Stifel Theatre in St. Louis, Missouri. In addition to being 2019 Stanley Cup Champions, the St. Louis Blues were named the Sports Business Journal 2020 Team of the Year, and were also recognized by Fast Company as one of the 2020 Top 10 Most Innovation Companies in Sports.

Matt has spent 20 years working in professional sports, providing leadership in innovation, technology, strategy, marketing, content creation and revenue generation. Prior to arriving in St. Louis in 2012, Matt was part of the marketing and digital teams at the NBA’s Orlando Magic and the ATP World Tour.

Matt serves as an advisor and mentor for Stadia Ventures, and is a founding member of Xvisory. He is a proud journalism graduate from the University of Kansas.

Matt's LinkedIn: https://www.linkedin.com/in/matthewgardner

Bluenatics blockchain-based fan engagement platform: https://www.nhl.com/blues/news/blues-to-launch-blockchain-based-fan-engagement-program/c-344831002

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