In 2023, one-day cricket enjoyed its 60th birthday. David Tossell has written a book on the evolution of the format. He describes those early days as “nicely naïve”. But, at the same time, they were the foundation for every major innovation in cricket ever since. These days, the 50-over game is under an existential threat due to the rise of T20. Can it survive, is it worth saving and what would be its legacy? We discussed all this and more on this episode of Sports Content Strategy Topics Why one-day cricket first started? Its early evolution The formative years of the Gillette Cup The influence of television on the growth of the game The cultural importance of the Sunday League The way it has changed the game’s tactics The importance of Pakistan and India’s World Cup victories The game that led to the Duckworth Lewis Decline and the need for T20 How T20 has affected 50 over cricket Where the 50-over game fits into the future of cricket The legacy of one-day cricket