PODCAST: Mike Neligan, Founder of Outlier Sports (www.outliersportsmarketing.com), joins Sports Business Radio to discuss the evolution of marketing deals between athletes and brands. Over his 20-year career, Neligan has brokered more than $250M in deals on behalf of thousands of elite athletes and brands. He launched VaynerSports with Gary Vee and has held senior roles with the Brooklyn Nets and Excel Sports. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. WATCH SBR interviews by going to www.sportsbusinessradio.com and clicking on the link to the Sports Business Radio YouTube channel. Subscribe to our YouTube channel.Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by @MAICapital – the exclusive financial partner of Sports Business Radio. @MAICapital is a registered investment adviser and wealth management firm unified in purpose to empower clients to simplify, protect, and grow the wealth they work so hard to build.  Founded in 1973, the firm helps clients achieve their vision and goals through objective advice, tailored planning, comprehensive and integrated solutions, and highly personal service. For more information, visit www.mai.capital or MAI’s company page on LinkedIn.   #SportsMarketing #Endorsements #Athletes #Brands #MAICapital #SportsBusiness Learn more about your ad choices. Visit megaphone.fm/adchoices