SBN49: YouTube and Snapchat leading digital sports consumption in India, Mind shattering IPL opening weekend viewership numbers 🤯 and some UNREAL numbers from illegal online sports betting in India

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Sports Business Newscast

Nilesh Deshmukh

50 episodes

4 days ago

India is the fastest-growing market for sports and gaming consumption and participation and in this podcast, my motive is to provide regular news updates from the Indian market. So, if you are a sports business executive seeking to learn more about the Indian sports, gaming and entertainment market for your sport's brand awareness or creating partnerships or you are looking to engage with Indian fans, this is the newscast you should listen to.

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SBN49: YouTube and Snapchat leading digital sports consumption in India, Mind shattering IPL opening weekend viewership numbers 🤯 and some UNREAL numbers from illegal online sports betting in India

Sports Business Newscast

19 minutes 16 seconds

7 months ago

In episode 49 of Sports Business Newscast, I talk about why YouTube and Cricket content in India are a match made in digital heaven, I talk about Snapchat and how it’s pushing the boundaries of IPL consumption in India, I discuss the mind-boggling opening weekend viewership numbers of the 18th edition of the Indian Premier League, I also talk about how Indian brands are now making their mark on the international stage through strategic sponsorships across multiple sports and I wrap up the episode with a report on the state of Illegal online betting in India. All this and more in Episode 49 of Sports Business Newscast—your prime source for sports and entertainment business insights from India!