In episode 45 of Sports Business Newscast, I have updates on Formula E and Sony Pictures Networks India partnership, I update you on India’s booming sports tourism sector and what’s fuelling the growth, I also speak about how Adidas has managed to crack the code of creating a jersey culture in India, I talk about how JioCinema is creating advertising opportunities for small businesses during the ongoing IPL while competing against Meta and Google. I wrap up the episode with news about Bollywood actor Kartik Aaryan being appointed as a brand ambassador for a Bundesliga project and I share my opinion on the partnership.