In this episode, I have updates on the success of Indian brands that advertised during the recently concluded Men’s Cricket World Cup with 11 amazing statistics from the TAM report, in the second update I talk about Mahindra's two big stories covering their NASCAR sponsorship and the launch of their sports cloud service partnership with AWS and I wrap up this episode with how media companies and rights holders are coming together to create more sports content in India. I share updates about how grassroots sports are set for a television debut and how a startup from India is promoting sports live broadcasts of sports that the media tends to ignore.